TubeMogul: Scaling video across every business function — until Adobe bought them

When TubeMogul was scaling toward its eventual acquisition by Adobe, every department needed video, all at once, and there was no in-house team to deliver it. We stepped in as their trusted video partner across the company.

The work, by the numbers

• Adobe acquired TubeMogul
• 10+ video formats provided
• 5+ departments served (recruitment, events, product, sales, marketing)
• 4 years partnered through the growth phase that led to the acquisition

How we worked with TubeMogul

TubeMogul was the global software platform brands and agencies used to plan, buy, measure, and optimize advertising campaigns. Their growth required video on every front:

• Recruitment videos to attract talent into international offices
• Event coverage and conference content
• Client and staff interview series
• Motion graphics to explain a complex programmatic-ad product
• Product walk-throughs for sales enablement
• Ad campaigns and brand storytelling
• Customer and employee testimonials

We delivered consistent quality across every touchpoint as the team grew. The video on this page is one of those pieces — a recruitment and culture film featuring TubeMogul employees telling the story in their own words.

What made the partnership work

TubeMogul moved fast. Their internal value, "Do say" — meaning do what you say you'll do — set the bar for vendors. Our job was to match that pace: build the production process around their cadence, not the other way around.

When Adobe acquired TubeMogul, the brand asset library we'd built across four years of partnership traveled with the company into the acquisition.

Frequently Asked Questions

What did Digital Accomplice produce for TubeMogul?

10+ different video formats across 5+ departments: recruitment videos, event coverage, client and staff interviews, motion graphics for product explanation, product walk-throughs, ad campaigns, and testimonials. We were their trusted external video team for four years.

How long was TubeMogul a Digital Accomplice client?

Four years, through the growth phase that culminated in their acquisition by Adobe.

What kind of company was TubeMogul?

TubeMogul built software for brand advertising — the platform brands and agencies used to plan, buy, measure, and optimize global advertising campaigns. Adobe acquired them in 2016 and folded the technology into Adobe Advertising Cloud.

Full Video Transcript

This is TubeMogul. This is TubeMogul. This is TubeMogul.

We are TubeMogul. We build software. Sophisticated, powerful, industry-leading, game-changing software. TubeMogul is software for brand advertising. The world's largest brands and agencies use our software to plan, buy, measure, and optimize their global advertising campaigns.

Behind our amazing products are the people. People are what make the difference. TubeMogul has nearly a dozen international offices worldwide now. And really what unifies us across all of those locations is everyone's desire to be best in the world at one thing. TubeMogul is people. Our people are builders, dreamers, thinkers, designers, and doers.

And our people tell the real story. "Do say" is one of our key values. It means doing what you say you're going to do. If you say something's going to happen, it happens. It builds trust with your colleagues. It builds trust with your partners. And it builds better products. At TubeMogul, we do a lot with a little.

Resourcefulness can be challenging, but also fun. We value people that go fast. By go fast, we mean people that continually get things done, continue to innovate, and help us stay ahead of the competition. Get stuff done, make stuff happen, figure stuff out — it just means doing whatever it takes to get the job done.

We work hard. We work together. We work towards a common goal. And of course, we also have fun.

TubeMogul offers amazing opportunities around the world. This company provides a very supportive environment. I really feel empowered to be the best that I can be, which is really important in such a competitive and growing industry. I love the flexibility of my job. I enjoy all the new challenges I see every day. We're encouraged to fix problems with no easy solutions. It's an environment where as a developer, I'm not asked to wait, but encouraged to go faster. I actually like my job.

I really like my team. We're more than just co-workers. We hang out all the time together. We do a lot of fun activities together — yoga, book club, basketball, lifting weights — and we do have a lot of happy hours and we get to know each other a lot more through those activities. TubeMogul is opportunity, rewarding, innovation, home, growth — all about the people. TubeMogul is technology.