Resources / Guides

Guides & playbooks.

The arguments and frameworks we use, written down. Each one is a free download, built to help you make the case for video and win in AI search. Steal liberally.

Which guide is right for you?

Make the case

Why video and AI search matter now, and the argument to win buy-in.

Executive Guide · PDF

Don't Fall Behind: Use More Video, Here's How→

The executive case for putting video at the center of your marketing.

Build the system

How the video-first, AI-search engine actually works, step by step.

Free read

Using Video to Be Found in AI Search→

How to make your video the answer ChatGPT, Perplexity, and Google AI cite.

Free read

The Pre-Purposing Playbook→

Turn one recorded conversation into a month of content.

Prove it & choose

Measure the return and pick the right partner before you commit.

Sample PDF

Sample Video Strategy Guide→

A fictional example of the $8,000 strategy handoff, from decisions to roadmap.

Free read

Measuring Video ROI Your CFO Will Believe→

The metrics that tie video to pipeline, not just views.

Free read

How to Choose a Video + AI Search Partner→

The questions to ask before you sign with any agency or freelancer.